The Virgin Australia Supercars Championship has welcomed a range of new and renewed partners ahead of the Clipsal 500 Adelaide to open the 2017 season this weekend.
Southern Cross Austereo, ALM Bottle-O and a soon-to-be-announced fuel supplier join longtime partners of the sport who have renewed in 2017 including ARMOR ALL, WD-40, MTAA Super and PIRTEK, in what the sport is promising to be its strongest year on record.
Naming rights sponsor Virgin Australia will also introduce a Supercars Travel program in 2017 to complement its commitment to the Championship across the next five years.
Supercars will beam into a record number of homes this season, with new broadcast deals in Asia and Europe to increase the sport’s global profile to 300 million viewers. Television coverage is set to surpass 5,000 international broadcast hours.
Attendances, television ratings and digital audiences continue to climb. The media rights deal with Foxtel, Fox Sports, News Limited and Network Ten is bringing Supercars into a record number of Australian households as the country’s third most-watched sport.