Today


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FIGHTING FOR OUR FARMERS
TODAY TO BROADCAST FROM DROUGHT-RAVAGED COUNTRY

Nine

They are the lifeblood of Australia, but our farmers are in the battle of their lives against one of the most brutal droughts on record, and they need the nation’s help and support.

In a special TODAY show event on Monday, August 6, we will be broadcasting live from the epicentre of drought-ravaged Australia. TODAY hosts Karl Stefanovic and Georgie Gardner will be at Loomberah Hall in Tamworth, North West NSW, while Sylvia Jeffreys and Tim Gilbert will be in the town centre of Dirranbandi, South West Queensland.

With their once fertile land that supported diary, grain and cotton now arid dust bowls that are eating away at livelihoods and mental health, we will be meeting the heroes of the land to see what our farming communities are up against and how it’s reached crisis point.

Shining a spotlight on what we can all do to lend a hand, the special event show will raise awareness in city communities on just how tough our farmers are doing it and what needs to be done by the State and Federal Governments. With farmers facing the driest winter on record, we dissect what further assistance needs to be given.

Karl Stefanovic said: “Our farmers are the backbone of this great country, and they need our help. We want to shine a light on their plight and explain the issues they’re facing.”

Georgie Gardner said: “Our farmers are known for their resilience and work ethic. They’re a proud bunch that shun the limelight and rarely ask for help. That’s why it’s so critical to put the focus on this drought crisis and assist them to get back on their feet. We want our farmers and their families to know the whole nation is here to lend its support.”

Meanwhile, Sylvia Jeffreys will be alongside Tim Gilbert at Dirranbandi.

“The whole country is feeling the struggles of our farmers right now,” she says. “It has had such a devastatingly sad impact on large areas and families.”

Viewers can help by donating to our special drought relief fund called Fighting For Our Families. The tax deductible donations are being administered by Rotary Australia http://rawcs.org.au/ and will be distributed to farmers in need with the help of the National Farmers’ Federation.

Tamworth Location: Loomberah Hall, Tamworth, NSW
Hosts: George Gardner & Karl Stefanovic

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#47

OPTUS AND WESTPAC ANNOUNCED AS OFFICIAL PARTNERS OF NINE’S DROUGHT RELIEF APPEAL
CURRENT DONATION TALLY: $4,007,530

Nine

Telecommunications giant Optus and one of Australia’s biggest financial institutions, Westpac, have officially partnered with Nine’s FIGHTING FOR OUR FARMERS Drought Relief Appeal which has now raised a phenomenal $4,007,530.

This partnership will mean greater fundraising power to assist drought-affected farmers across regional New South Wales and Queensland who are struggling through the worst conditions in over 100 years.

Optus has set up a designated call centre at their Campus Headquarters in Macquarie Park, Sydney, with staff now answering and processing all donation calls via the 1800 732 165 hotline between 5.30am and 10.00pm AEST weekdays, and 7.00am to 10.00pm AEST this weekend.

The Optus call centre will be integral to Nine’s Farm Aid Telethon next Monday, August 20, with Optus staff, along with celebrities, answering phones and taking donation calls with live crosses to the phone room scheduled throughout the day-long telecast.

Optus Chief Executive Officer, Allen Lew, said: “Optus is proud to be supporting Channel Nine’s drought relief efforts and we encourage all Australians to donate what they can to help farmers in need.”

The partnership also welcomes Westpac’s initiative to accept donations to the Drought Relief Appeal through all their branches nationwide.

Westpac Group Chief Executive Officer, Brian Hartzer, said Westpac is delighted to continue its ongoing support of farmers and agribusinesses through Nine’s Drought Relief Appeal.

“All of our employees across Australia are ready to help and our branches are accepting donations from both our customers and the community.

“It’s important to remember that the drought affects all of us, directly or indirectly. Our agricultural industry plays a vital role in our economy and society, supporting 1.6 million Australian jobs and producing almost 93 per cent of our country’s food supply.”

All donations will continue to be administered by Rotary Australia and distributed to the organisations who can address the immediate needs of our farmers with the help of the National Farmers’ Federation. Money raised will assist with fodder and water supplies as well as helping farmers’ everyday living expenses.

Nine Chief Executive Officer, Hugh Marks, thanked Optus and Westpac for their willingness to join the campaign at this critical stage, and the viewers across the country for their ongoing support.

“It has been an incredible fundraising initiative so far with Aussies digging deep and donating. To raise more than $4 million in such a short period is a momentous feat. But our farmers urgently need more,” he said.

“To have the support of these big businesses, Optus and Westpac, means we are well equipped to take an influx of donations as we power towards our big Farm Aid Telethon on Monday. Let’s raise as much as we can for such a vital cause.”

OPTUS AND WESTPAC ANNOUNCED AS OFFICIAL PARTNERS OF
NINE’S DROUGHT RELIEF APPEAL

DONATE NOW todayshow.com.au

1800 732 165 (5.30am to 10pm AEST weekdays, 7.00am to 10.00pm AEST this weekend)
OR AT ANY WESTPAC BRANCH (during business hours)

NINE’S FARM AID TELETHON – MONDAY, AUGUST 20 FROM 5.30AM ON NINE & 9NOW


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