Sky is to make its full TV service of hundreds of channels available without the need for a satellite dish for the first time, as it looks to stem customer defections to rivals such as BT.
The pay-TV giant, which had an 18% plunge in profits at its UK business in the last six months of 2016 thanks to spiralling Premier League rights costs, said it would launch the broadband-delivered TV service next year.
Jeremy Darroch, the Sky chief executive, said it would allow Sky to target up to 6m households across Europe who cannot, or will not, have a satellite dish.
“This is the first time we have been able to offer the full Sky TV service without a satellite dish,” he said. “It is a big moment for the business.”