SBS Sport

SBS will expand its football offering in 2017-18 by showcasing more world class women’s sport this summer with the broadcast of W-League and Matildas matches live, free and in HD to all Australians.

Announced yesterday at the W-League season launch, starting October 27 and running until February 2018, SBS Viceland will broadcast up to two W-League games each week, at 5pm Fridays and on Sunday afternoons, plus the semifinals and grand final live, free and in HD.

In November SBS will broadcast the Matildas v China friendlies being staged in Geelong and Melbourne – hosted by SBS Football presenter Lucy Zelic.

SBS director of sport Ken Shipp said: “We’re proud that women’s football has been in the schedule at SBS for over a decade, and we’re pleased to be partnering with Football Federation Australia and Fox Sports to bring more of these first class games to all Australians.

“SBS is incredibly passionate about our football heritage – we have been in the business of broadcasting ‘the beautiful game’ for over 30 years and we believe it is a sport that truly reflects our unique Charter by connecting Australia’s diverse communities.”

That’s an expensive #Floptus

It’s Not a Masters or Bunnings UK epic fail, but as a Marketing Strategy it didn’t go well.