Pure Gold Network

Australian Radio Network (ARN) has launched a new 96FM marketing campaign, inviting listeners to “Experience the Change” and introducing “Perth’s Real Gold”.

ARN has listened to Perth’s feedback and responded, shifting its music to focus more on pop rock/modern rock, giving 96FM a unique music position in the market and reigniting the strength and heritage of the brand.

96FM Perth’s Real Gold is all about the music, better music and more of it with a whole new playlist and the return of the “No Repeat Workday” guarantee.

The launch is supported by a significant marketing investment, kicking off with Adshel street furniture and a targeted digital campaign in market from this week.

In addition to the music changes, 96FM has also announced the internalising of their news service in 2017, officially welcoming two talented new journalists to the team this week. Previously the news was sourced via the 6PR news room.
Broadcasting from the station’s East Perth studios, journalists Kema Rajandran Johnson and Maddie Burke will deliver the highest quality local news to listeners all over Perth.

Kema Rajandran Johnson, already a familiar voice amongst the breakfast team, will continue to update listeners during the Carmen & Fitzi breakfast show. Kema joins the news team from 6PR where she began her career working as a producer before moving into the newsroom as a reporter.

Another well-known Perth news favourite, Maddie Burke, will also join to 96FM team, delivering news in the popular drive slot. Maddie spent five years as the breakfast newsreader at Nova 937, and more recently has hosted shows on 6iX and Coast FM.

Popular breakfast hosts Carmen & Fitzi will continue to entertain in the breakfast spot, engaging and connecting with listeners each morning.

ARN national content director Duncan Campbell said:

“We’ve changed the music on 96FM in response to listener feedback and we’re confident that Perth will love the new sound. We’ve embraced the rock heritage of the original 96FM, playing only Perth’s Real Gold with the return of the always popular No Repeat Workday."

WSFM and GOLD FM are to get new positioning statements, Radio Today says.

Better Music and More of It isn’t just a pretty facelift. (KF editor note - no it’s just a rehash from a 90s positioner and they’re running scared of Smooth)

Both station’s playlists are to be refreshed, which ARN predicts will “further cement both WSFM and GOLD104.3’s heritage as genuine, music-led stations with popular on-air talent”.

ARN announces restructure

ARN has announced changes to its commercial structure and the appointment of Emma-Jayne Owens to the newly created role of chief commercial officer.

In her new role, Owens will join the executive leadership team and will be responsible for the commercial function across all platforms in addition to integration, creative and strategy.

Owens has had a successful career in Australia’s media, entertainment and digital business spanning more than 25 years, having held senior sales roles at Ninemsn (Mi9), Network TEN and Southern Cross Austereo.

Most recently, she was group sales director APAC for Big Mobile where she oversaw commercial teams in Australia, New Zealand, Indonesia, Singapore and the Philippines and was responsible for building strategic, team and leadership capabilities within the business and working with agencies and clients across these regions.

Owens will join the ARN team on March 20 and will be based in Sydney.

The new commercial sales structure at ARN will see Matthew Granger promoted to the role of commercial director for NSW and Queensland. He will be responsible for the commercial function for both agency and direct sales in both markets and management of national agency partnerships.

As part of the restructure, ARN’s national sales director – direct, Brian Blacklock is leaving the business. Blacklock’s career with ARN spans 36 years, three states and has included all aspects of the radio business.

ARN CEO Tony Kendall said:

“This new structure reflects ARN’s ongoing investment in an ‘audience first’ approach providing the very best integrated solutions for our customers.

“Emma-Jayne brings extensive commercial leadership to our business, most recently across digital, but also across multiple media including a very strong radio background. I’m excited for her to be joining the team.

“I’d like to thank Brian Blacklock for his outstanding contribution to ARN in many roles across his tenure and wish him all the very best moving forward.”

ARN has promoted Deb Clay to the role of national news director.

Clay will be responsible for Sydney, Melbourne, Brisbane, Adelaide and Perth newsrooms.

The appointment comes following a national review of ARN’s news strategy and will provide a more streamlined format, in line with other key areas of the business.

Following the review and creation of the national news director role, the current role of news director – Melbourne and Adelaide has been made redundant and Emily Hoskins has left the business.

“Emily has been with ARN close to 14 years and has made many great contributions over this time. She is a passionate news person and has taken great pride in the level of news content Melbourne and Adelaide produce. I would like to personally thank Emily for all her hard work and commitment to ARN and wish her the very best,” ARN’s national content director Duncan Campbell said.

Before joining ARN just over 12 months ago, Clay previously held news director and breakfast news presenter roles at Southern Cross Austereo and worked as a journalist at Sky News, Nova and 2SM.

She continues to be a regular contributor on Seven’s Sunrise.

At the 2013 ACRAs Clay received the Brian White Memorial Award in recognition of sustained excellence in journalism.

WSFM’s breakfast newsreader Sarah Forster has left the station and will read breakfast news for competitor Smooth FM on the weekends from the Central Coast newsroom of Star 104.5

ARN partners with Royal Agricultural Society of NSW taking FM radio to Homebush

ARN has announced KIIS 1065, WS FM101.7 and The Edge have again partnered with the Sydney Royal Easter Show to make this year one of the biggest and best events for listeners.

ARN has ticket giveaways across its three Sydney stations KIIS 1065, WS FM101.7, The Edge 96.ONE, and thrills and spills for showgoers with Kyle & Jackie O’s Haunted House and WSFM’s Jonesy & Amanda’s food truck offering a new twist on a show favourite.

KIIS 1065’s Kyle & Jackie O Haunted House is back and while visitors are waiting to enter the Haunted House they can hang out in the KIIS Alley, which features KIIS Carnival Games – Kyle and Jackie O’s Slingshot and the KIIS Knockout.
This year WSFM’s Jonesy & Amanda are going to be right in the action too when they put a new twist on a classic show favourite, available only at their very own food trucks.

Showgoers can again treat themselves to Kyle & Jackie O’s World Famous Showbag available to purchase, which this year includes Kyle & Jackie O’s Pop Quiz Playing Cards, the selfie light, a Kyle & Jackie O nail file and pink polish, a KIIS singlet, KIIS 1065 Headphones, a KIIS 1065 tote bag, sunglasses and even a pizza.

The all new Jonesy & Amanda showbag will also be on sale and includes a Jonesy & Amanda duffle bag, coffee cup, barbecue apron, whoopee cushion and WSFM portable phone charger and headphones.

Paul Bowd, head of commercial, Royal Agricultural Society of NSW, said:

“We are delighted to renew our promotional partnership with ARN through their stations KIIS, WSFM and The Edge. WSFM has a proud and rich history in Sydney, The Edge’s audience matches well the younger demographic visiting the Sydney Royal Easter Show each year and we are so pleased KIIS 1065’s Kyle & Jackie O’s Haunted House, which was a massive hit last year, will return for 2017.”

ARN’s chief marketing officer Anthony Xydis said:

“We are thrilled to announce another major ARN partnership and again be teaming up with The Sydney Royal Easter Show, offering our listeners across KIIS 1065, WS FM101.7 and The Edge 96.ONE the chance to be a part of one of the biggest events of the year. The Show truly brings together the best of the city and country with attractions and activities for families and people of all ages.”

ARN has launched The Goodness Project in partnership with social purpose organisation UnLtd, which helps improve the lives of disadvantaged young people.

The Goodness Project is a new internal initiative as part of ARN’s Corporate Social Responsibility program and will see employees from across the company team up to use their expertise and creativity to help charities make a difference in the community. ARN will be working across specific projects with charities batyr and Musicians Making a Difference.

The first project kicked off this month with batyr, an organisation that focuses on delivering education and programs that educate young people about mental health and encourage open conversations about it, as well as seeking help when needed.



Brendan ‘Jonesy’ Jones and Amanda Keller have renewed their breakfast show contracts for three more years at ARN’s WSFM.

Now in their 12th year together on WSFM, Jonesy & Amanda are one of Sydney’s most successful and loved breakfast teams.

In recent years, Jonesy & Amanda have claimed the #1FM Breakfast crown multiple times in radio survey ratings, taken home the coveted industry award for Best On Air Team at the 2012 and 2014 ACRAs and are currently Sydney’s #2FM breakfast team.

Jonesy & Amanda said they were excited to be staying on air at WSFM for another three years.

“We couldn’t be happier to be staying with WSFM. Jonesy and I have so much fun together every morning and we have an incredible audience who join us every day for the ride,” said Amanda.

“Time flies when you are having fun, I am excited Amanda and I are going to be notching up another three years at WSFM,” said Jonesy.

ARN’s National Content Director Duncan Campbell said: “Very few radio shows have enjoyed the success of Jonesy and Amanda and having them on WSFM Breakfast for another three years is fantastic. Not only are they great to work with, they have the one ingredient that you can’t manufacture or buy and that’s chemistry. Listening to them each morning it’s their chemistry and quick wit that makes them a must listen and an incredibly unique and entertaining show.”

ARN CEO Rob Atkinson said: “Investment in people and great talent, in all areas of the company, has always been key to ARN’s continued growth and strong commercial offerings. For more than a decade Jonesy and Amanda have been a very important part of ARN’s success, and I am very pleased they will be with us for another three years.”

Scott Muller is the new content director of WSFM. Mike Hammond will do mornings with Steve Fitton on afternoons.

Christian O’Connell joins Gold 104.3


ARN are excited to announce international radio star Christian O’Connell is moving to Melbourne to join the Pure Gold network, hosting GOLD 104.3 Breakfast in 2018.

Christian’s appointment is a huge coup for ARN. In a world first, ARN will bring a highly successful international show to Australia, demonstrating its commitment to innovation, in the delivery of the highest quality radio content to audiences.

One of the most awarded radio stars in the world, Christian is best known as the host of the Christian O’Connell Breakfast Show on Absolute Radio in the UK. The youngest ever inductee into the UK’s Radio Academy Hall of Fame and winner of more Radio Academy Awards than any other person, Christian is also a successful stand-up comedian, author and TV presenter.

When looking at the opportunity to move to Australia, Christian O’Connell said he and his young family specifically chose Melbourne as the city they wanted to settle in.

“The chance to move to Melbourne was an opportunity just too good to pass up because, well, who wouldn’t want to move to the world’s most liveable city? My family and I chose Melbourne for the lifestyle, comedy and arts culture, and, obviously, the coffee. And the wine. Did I mention the wine? And I’ve also heard you get a bit more of something called ‘the sun’. The decision to leave the UK has been the hardest of my life, but we can’t wait to start this new adventure,” Christian said.

“Radio is my life, and I’m excited to bring my Breakfast show to Gold104.3, Melbourne’s strongest music station. I’ve always seen being on radio in the morning as a great privilege - to be someone’s mate in the morning - and I’m looking forward to bringing something fresh and new to listeners to help them kick off their day. “

Of this new appointment, ARN’s National Content Director Duncan Campbell said,

“ARN is committed to creating the future of audio entertainment, with radio at the core, and having talent the calibre of Christian O’Connell on our network is key to our strategy.

“Christian’s radio show is like nothing Melbourne has heard before and this change is a bold, progressive move for ARN and the entire local industry.

“His sense of fun, relatable humour and quick wit will be perfect for GOLD 104.3 and Christian is regarded as being one of the best interviewers around with his radio show known for great guests including his mates Ricky Gervais, Chris Martin from Coldplay, Liam Gallagher and U2. Even the hard to please Jeremy Clarkson said “he does the best interviews in the world”.

“Christian joins us from Absolute Radio where, during his time with the station, he doubled his audience becoming one of the most loved broadcasters in the UK. He has also won more radio awards than any other broadcaster, and has pioneered a unique Breakfast show format. Christian has created and performed three sold-out runs at the Edinburgh Fringe Comedy Festival, is an author – including two children’s books, was a columnist for The Guardian and in addition to these elements, he is an incredible story-teller.

“In 2018 we have injected fresh, new personalities and energy into our stations across Australia with three other new shows, complementing the already successful #1FM and #2FM shows across our network.

Announcing Christian’s new Breakfast show for Melbourne’s GOLD 104.3 is the final piece in our national content strategy, and is a key part of ARN’s wider strategy to re-energise our offering to Melbourne and to the Pure Gold network overall.”

More details about Christian O’Connell’s Melbourne Breakfast show on GOLD 104.3 will be announced over the coming weeks.