Pacific Magazines

Pacific today revealed a reimagined Girlfriend brand: a new digital pop-up magazine, revamped online digital destination,keepsake quarterly print format and consumer eventscalendar targeted directly at Australian teen girls.

Tamara Davis, Content Director and Editor, Girlfriend, comments:

“Our vision was to build a redefined model for the Girlfriend brand that directly delivers for today’s Gen Z female audience – including an always-on mobile offering, a smart, relevant print format, innovative new commercial partnerships and interactive consumer events.

“Our redefined strategy evolves the brand with timely and relevant changes that cement Girlfriend’s proud heritage as the country’s number one resource for teen girls – with a more sophisticated multi-platform content approach that is directly tailored to the Gen Z Australian teen girl today.”

Close to you heart Mark?

used to love them when I was younger.