Viewers are being given their best-ever chance of having their say on the TV ratings as OzTAM expands its metropolitan audience panel by 50 per cent.

By April 30, OzTAM will have grown its panel from 3500 to 5250 homes across the five capital cities.

OzTAM CEO Doug Peiffer said:

“We’ll be sampling more than 10,000 people each day.

“The additional panel homes have already been recruited, drawing on our regular establishment survey, and installation of metering equipment in those homes is being completed.

“This is important as Australia’s population grows and people in the sample spread their viewing across more channels.”

OzTam expands

Richard Herring appointed independent chairman of OzTAM

OzTAM has appointed Richard Herring as independent chairman.

Herring has more than 30 years’ media industry experience spanning television, radio and outdoor. He has been CEO of APN Outdoor since 2004 and is a board member and past chairman of the Outdoor Media Association and the Australian out-of-home media industry’s measurement system, Move.

OzTAM’s outgoing independent chairman Michael Anderson said:

“Richard brings exceptional understanding of our highly dynamic media sector and the critical importance of accountable audience measurement to stakeholders.

“OzTAM’s shareholders are delighted Richard has accepted the role of independent chairman. His commercial acumen and extensive industry relationships will be a tremendous asset to the board and management team as OzTAM continues to evolve to capture changing audience behaviour.”

Richard Herring said:

“It is a privilege to be joining such a high profile brand with a strong reputation for delivering a high quality product. I am excited to be part of OzTAM’s highly respected team who are dedicated to providing a world’s best audience measurement system.”

Herring’s appointment follows Anderson’s decision to step down as OzTAM chairman to focus on his recent appointment as CEO of MediaWorks New Zealand.

When the merger of APN Outdoor and oOh!media was announced late last year, it was also announced that – if the merger eventuated – Herring would leave the business after an initial consultation period.