Nine Tennis

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Nine Secures All Rights To Tennis

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Nine today announced that it has secured the exclusive rights to all premium tennis played in Australia for five years, from 2020 to 2024.

Nine has acquired all audiovisual rights for broadcast, streaming, mobile, digital and social platforms under a landmark agreement with Tennis Australia. Under this new deal, Nine will work with Tennis Australia and other industry stakeholders to find other distribution channels that will complement Nine’s broadcast of tennis.

The $300 million, five-year deal encompasses the Australian Open in Melbourne as well as the lead-up tournaments around Australia – the Hopman Cup in Perth and the Brisbane, Sydney and Hobart Internationals.

The new tennis rights agreement, worth $60 million per annum, will give Nine an unparalleled launch platform for the television ratings year, which commences straight after the Australian Open.

The Australian Open is consistently among the most watched programs of the year. Last year’s men’s final was the second most watched program of 2017, with a national average audience of 3.64 million. This year’s men’s final secured a national average audience of 2.369 million and is currently ranked as the number one sports program and the third most watched program on Australian television so far in 2018.

Hugh Marks, CEO of Nine, said: “We are thrilled to have secured the rights to premium Australian tennis, particularly the Australian Open. The timing of tennis and the audience demographics it delivers are a perfect fit for Nine and its advertisers.

“We share Tennis Australia’s passion to grow its events, particularly the Australian Open, and expand its broadcast proposition in this country. To say we are excited to be part of that future is an understatement.”
"This is a landmark deal for Tennis Australia and we are very excited to partner with the Nine Network for the next five years,” Tennis Australia CEO Craig Tiley said.

"Four years ago we brought the host broadcast for the Australian Open and all our events in-house and this success has allowed us to unlock even more value in our domestic media rights.

"Our objective going into this process was a growth plan for exposure across the key planks of both tennis and non-tennis content, and the Nine offer best met these requirements. Nine’s commitment to additional tennis programing year-round was also aligned to our strategy.

“There are components within this new agreement which we believe will help us further grow our events and the sport of tennis.”

Tom Malone, Nine’s Director of Sport, said: “We are delighted that Wide World of Sports will become the new home of tennis in Australia. The Australian Open is an incredible tournament and event which will complement our existing rights across NRL, State of Origin, Netball and The Masters, as well as providing benefits to our news, entertainment and lifestyle pillars.

“Critical to this deal is the exclusive acquisition of all rights, which means we are unrestricted in our ability to serve tennis to audiences across the country anytime, anywhere, on the platform of their choosing.”

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http://www.news.com.au/finance/business/breaking-news/nine-serves-seven-with-a-shock-tennis-win/news-story/5225347815febe135529f7369eab012e

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NINE SECURES EARLY RIGHTS TO TENNIS
NEW SIX-YEAR DEAL TO COMMENCE IN 2019

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Nine today announced that it has reached agreement with Tennis Australia and the Seven Network to bring forward its rights deal to broadcast tennis by one year.

The new deal means Nine will be the home of Australia’s highest rating summer sport for six years, commencing in January 2019.

Under the terms of the landmark agreement, Nine has now secured the exclusive rights to all world-class tennis played in Australia from 2019 to 2024.

The rights granted for the one-year extension are exactly as per the original deal, meaning Nine has acquired all audio-visual rights for broadcast, streaming, mobile, digital and social platforms, starting with the coming summer of tennis.

In return for agreeing to take on the rights one year early, Nine was able to secure the 2019 rights for a cost of $48.5 million, compared to $60 million from 2020.

Hugh Marks, CEO of Nine, said: “There’s an air of excitement at Nine about being the new home of tennis, so to be able to start our new deal a year early brings us all much delight. As I said back in March, the timing of tennis and the audience demographics it delivers are a perfect fit for Nine and its advertisers. We’re also mighty pleased to have been able to settle on a price for the additional year that is consistent with our original offer to Seven.”

Craig Tiley, Australian Open Tournament Director and Tennis Australia CEO, said: “2019 marks a new era for Tennis Australia with a new domestic broadcast partner in Nine. We’ve enjoyed a 40-plus year partnership with the Seven Network and are glad we could reach an agreement which is in all our best interests.

“Our objectives throughout this process have been to focus on meeting changing viewer habits, bringing the entire AO event experience to life on all platforms and capitalising on the digital wave.

“We are excited by the move to Nine this summer and the opportunity it gives us to expand our content which will not only fuel further growth of our events but most importantly the sport of tennis in Australia.”

The six-year deal encompasses the Australian Open in Melbourne as well as the lead-up tournaments around Australia – the Hopman Cup in Perth and the Brisbane, Sydney and Hobart Internationals.

The new agreement will provide Nine with an unparalleled launch platform for the television ratings year, which commences straight after the Australian Open.

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NINE REVEALS DYNAMIC NEW TEAM FOR 2019 AUSTRALIAN OPEN

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Nine today announced an all-star lineup of commentators and hosts who will lead the inaugural year of its landmark six-year broadcast deal with Tennis Australia.

When the Australian Open begins on January 14, Nine will be the new home of tennis, with the tournament’s best matches and biggest moments broadcast across the network’s suite of channels and 9Now, to ensure Australians get the best tennis experience available, anytime, anywhere and on a device of their own choosing.

Spearheading Nine’s supercharged commentary will be Grand Slam legend and superstar, John McEnroe. One of the most in-demand broadcasters in the world, viewers can expect the International Tennis Hall of Famer to be at his outspoken best. One of the all-time greats, McEnroe won seven Grand Slam tournaments (four US Opens, three Wimbledons) among his 77 singles titles, as well as 72 doubles titles. He was ranked No. 1 in the world in both categories.

Joining him with expert analysis and unparalleled insight into the game will be the highly experienced broadcaster, Jim Courier. Ranked No. 1 in the world in 1992-93, Courier is one of the sport’s most popular characters. In his 12-year playing career, Courier won two French Opens and two Australian Opens.

A roll-call of homegrown heroes will also usher in an exciting and dynamic new era in sports broadcasting.

Versatile commentator Todd Woodbridge will join Nine’s fresh new lineup. One of the most successful and dominant doubles players in history, Woodbridge racked up 16 major men’s doubles titles, including nine Wimbledons, three US Opens, three Australian Opens and one French Open.

Alicia Molik, the current Australian Fed Cup captain, will provide unrivalled access and insight into the best female players. Molik broke into the world Top 10 in 2005, and won the doubles title at the 2005 Australian Open and the French Open in 2007.

Also joining the new-look team are Jelena Dokic, Sam Groth and Dylan Alcott.

At the age of 16, Jelena Dokic caused one of the biggest upsets in tennis history by beating world No. 1 Martina Hingis at Wimbledon. By the time she was 19, Dokic was ranked No. 4 in the world. She has also penned the best-selling autobiography Unbreakable, a book which details her career and well-documented family life.

Sam Groth won the 2015 Newcombe Medal, awarded to Australia’s most outstanding tennis player for the year, and holds the world record for the fastest serve recorded in a tournament – a bullet-like 263.4 km/h.

Dylan Alcott is undoubtedly one of the most inspirational stories in Australian sport. From 2015-18, he won four consecutive Australian Open quad wheelchair singles titles and will be aiming for five in a row in 2019.

A fresh lineup featuring Rebecca Maddern, James Bracey and Tony Jones will host Nine’s new-look tennis coverage.

Award-winning journalist Rebecca Maddern has previously covered the Australian Open as well as many of the world’s biggest sporting events, including the Commonwealth Games, Melbourne Cup and AFL. Since joining Nine in 2016 she has become one of the network’s most versatile performers.

Since earning his stripes at Foxtel, in a short time the charismatic sports fanatic James Bracey has become an integral contributor to Nine’s team, with duties spanning the network’s NRL coverage, hosting Sports Sunday and 100% Footy, and reporting on Today.

After more than 30 years at Nine, there are few sporting events that Tony Jones has not been involved with. Whether it be the Olympic Games, the Commonwealth Games, the AFL or the Ashes, TJ has proved himself to be the master of sports presenting and reporting.

Tom Malone, Head of Sport for Nine, said: “For generations, Nine’s Wide World of Sports has set the benchmark that all others follow and we are confident that our new deal with Tennis Australia will continue that tradition.

“We have assembled a team of fresh faces while bringing back some familiar names who are the best at what they do. The Australian Open is the country’s pre-eminent summer sporting event and we’re confident our new-look team will help to instil a renewed passion for the game into lovers of tennis around Australia.”

Nine’s six-year broadcast deal encompasses the Australian Open in Melbourne as well as the lead-up tournaments around Australia – the Hopman Cup in Perth and the Brisbane and Sydney Internationals. Plus, Nine’s Wide World of Sports will give you the best seat in the house to Australia’s Davis Cup tie in September and the Fed Cup in February.

Further announcements on Nine’s commentary team will be revealed in the coming months.

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