Nine Podcasts

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Nine is looking to grow new revenue streams with a podcasting strategy, built around leveraging many of its existing brands across news, sports and lifestyle, in the audio world.

Launched under the umbrella of 9Podcasts, Nine began with an initial rollout of three weekly brands: Sweet Spot, a relationship-based weekly podcast which started on the back of Married at First Sight, an NRL podcast – Six Tackles With Gus, hosted by Phil Gould and James Bracey, and a news and current affairs podcast, The Way It Is, hosted by journalists Leila McKinnon and Neil Breen.

“Our commercial goal has been to expand and leverage our content expertise into new areas for the business,” said Amanda Laing, managing director of Nine.

“We see the clear potential for Nine to provide our audiences with additional reasons and opportunities to engage with us for longer and in more meaningful ways. That has been at the heart of our podcasting strategy.

“9Podcasts will leverage our television and digital reach in news, sport and entertainment and develop a new revenue stream in audio.”

Helen McCabe, head of lifestyle for nine.com.au, said it was heartening to see the growth in the relationship podcast Sweet Spot, hosted by journalist Katharine Feeney, which has seen numbers for download increase each week on the back of the success of Nine’s hit show, Married at First Sight.

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#2

Nine will look to grow new revenue streams with a podcasting strategy, built around leveraging many of its existing brands across news, sports and lifestyle, in the audio realm.

Launched under the umbrella of 9Podcasts, Nine began with an initial rollout of three weekly brands: the Sweet Spot, a relationship-based weekly podcast which started on the back of Married at First Sight; an NRL podcast, Six Tackles With Gus, hosted by Phil Gould and James Bracey; and a news and current affairs podcast, The Way It Is, hosted by journalists Leila McKinnon and Neil Breen.

“Our commercial goal has been to expand and leverage our content expertise into new areas for the business,” said Amanda Laing, Managing Director of Nine.

“We see the clear potential for Nine to provide our audiences with additional reasons and opportunities to engage with us for longer and in more meaningful ways. That has been at the heart of our podcasting strategy.

“Nine is a brand synonymous with news and sport, so we want to feature our talent and build on brands such as Nine News and Wide World of Sports in a way that is complementary to what we are already doing. 9Podcasts will leverage our television and digital reach in news, sport and entertainment and develop a new revenue stream in audio.”

9Podcasts is hosted on the nine.com.au website as well as in the iTunes store, with Nine looking to roll out other podcasts that complement and extend its key content areas, brands and talent, over the course of the year.

Helen McCabe, Head of Lifestyle for nine.com.au, said it was heartening to see the growth in the relationship podcast Sweet Spot, hosted by journalist Katharine Feeney, which has seen numbers for download increase each week on the back of the success of Nine’s hit show, Married at First Sight.

“The Sweet Spot podcast has shown us there is real potential to close the loop and have a complementary offering across all media,” said McCabe. “With something like Married at First Sight we have audiences who are tuning in to watch the show, reading recaps and news stories around the participants on 9Honey, and then downloading the podcast to listen to the experts exploring the relationship issues raised in the program.”

Sweet Spot, Six Tackles With Gus and The Way It Is are available to be listened and subscribed to at nine.com.au/podcasts and via 9Honey and iTunes.

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#3

IN HER COURT: NINE’S NEW WOMEN’S SPORT PODCAST

Nine today launched an exciting new podcast, In Her Court, dedicated to covering the changing landscape of women’s sport in Australia.

Hosted by Nine sports reporter Sam Squiers, the new weekly podcast will run for 12 episodes and feature candid conversations with a variety of women from the sporting arena, from high-profile players to world-renowned coaches, sporting officials and business leaders involved in the game.

In Her Court is the only podcast dedicated to women’s sport in Australia and launches today just weeks after the 2017 launch of Suncorp Supernetball on 9Gem. The first podcast will feature interviews with James Sutherland, Cricket Australia CEO, and Tiffany Cherry, the host of Nine’s Women’s Footy AFL program.

Sam Squiers said she was excited about the new podcast, in part because it coincided with a recent surge in public interest for women’s sport, be it netball, AFL or cricket.

“I’ve been passionate about women’s sports my whole career and it’s satisfying to see the attention and support they are currently receiving from organisations, fans and broadcasters,” Squiers said.

“The podcast won’t just focus on what happens on the field. We want to cover women’s sport in all its aspects – everything from what’s happening on the court or the pitch right up to the boardroom.”
The launch of In Her Court comes just weeks after Nine launched the weekly relationship podcast Sweet Spot, hosted by Katherine Feeney, the NRL podcast Six Tackles with Gus, hosted by James Bracey and featuring Phil Gould, and the news podcast The Way It Is, hosted by Neil Breen and Leila McKinnon.

Listen and subscribe at nine.com.au/podcasts or via Wide World of Sports and iTunes.

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