Married At First Sight


#1

Nine has announced that major brands Hotels Combined, KFC, Suzuki and Lottoland are all partnering with season four of Married at First Sight.

The newest season of the show returns to Nine tonight with an expanded 90-minute format and, for the first time, sponsorships integrated into the program.

The series is being produced for Nine this year by Endemol Shine Australia
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“Tonight sees the start of what is a very exciting 2017 programming slate for Nine,” said Michael Stephenson, chief sales officer for Nine.

He told Mediaweek:

"Having major partners on major formats is a big focus for us. It gives brands the opportunity to tell their story through locally produced content. That is one of the reasons why there is an increased investment in local content.

Program partners Hotels Combined and KFC have each taken out specific integrations, with Hotels Combined being integrated into the Married at First Sight “honeymoon week” to support its current “right here waiting for you” advertising campaign. KFC has taken out a dedicated sponsorship of the short-form videos of spontaneous and fun moments from the program on 9Now.

Suzuki and Lottoland are also partners of Married at First Sight and they will have key spots and billboard placements around the program to increase brand awareness.

“What we did is go to market well before our upfront presentations in informal presentations. We showed what we had coming up for the next 18 months. Advertisers are increasingly eager for quality Australian content that can provide opportunities for strong, effective integrations and key placements around that content to drive strong results. We wanted to give them the time to integrate into our shows and into our content across every platform, giving them the maximum time to leverage the partnership.

“Agencies want to push the boundaries to leverage the greatest possible return on those shows, and I think they should do that. We also continue to challenge ourselves to find new and different ways for brands to be able to tell their story in our content and to get a much greater return.”

“We are confident that this year’s season of Married at First Sight will be bigger and better than ever, and effective for advertisers eager to reach key demographics of Australian audiences.”


#2

NINE’S NEW RELATIONSHIP PODCAST

MARRIED AT FIRST SIGHT ON NINE.COM.AU/PODCASTS


To coincide with the launch of the new series of Married at First Sight, Nine will premiere Sweet Spot, a new weekly podcast examining all aspects of relationships from dating to sex, love and marriage – daring to go where no show has gone before

Sweet Spot will launch immediately after Married at First Sight on Wednesday, February 1, at 9.00pm and continue weekly.

Hosted by Brisbane journalist and relationship commentator Katherine Feeney, the Sweet Spot will recap the highs and lows the Married at First Sight couples encounter and provide the inside word on their relationships.

A Current Affair reporter Erin Willing will join Katherine on Sweet Spot as they chat about all things love, sex and marriage and dissect each episode of Married at First Sight.

Each week one of the expert matchmakers from Married at First Sight – relationship psychologist John Aiken, neuropsychotherapist Trisha Stratford and dating expert and psychologist Mel Schilling – will join the love fest to discuss matters that arise between the couples on Married at First Sight and provide practical tips on how to deal with the challenges and issues that surface in relationships.

They will arm listeners with plenty of serious and good-humoured advice on how on how to deal with an array of issues that can cause friction and angst between couples. Things like trust, commitment, infidelity, communication, the importance of chemistry, or how much sex is enough (and why men think you can never have too much). Even the tricky questions of when and how to introduce your partner to your parents or your kids, or can a marriage survive an epic culture clash? And does a cheater really change their spots?

Listen and subscribe at Nine.com.au/podcasts and via 9Honey and iTunes


#3

Mother-in-law says “men are the problem.”

Woman blames everyone bar herself


#4

The jilted groom who was dumped without warning in the dark of night on Married At First Sight has given his runaway bride a taste of her own medicine.

Take that!


#5

Nine is off to a strong start in 2017 on the back of Married at First Sight which has substantially lifted the media company’s performance across all the demographics in the key 7.30pm timeslot.

Sunday night recorded another bumper audience, with an average of 1.275 million Australians nationally tuning in for the “runaway bride” episode, which brought the total TV audience for Australia’s most talked about social experiment to 8.2 million people across the first seven days of the show.*

In the digital realm, Married at First Sight quickly became the number one program on catch-up TV. It took out the top three spots on OzTAM’s Video Player Measurement (VPM) and drove 9Now to a record in terms of most long-form views in a single day.

When compared to the 7.30pm-9.00pm timeslot on February 1, 2 and 3 last year OzTAM data also shows Married at First Sight had a year-on-year increase in its timeslot audience of 40.9% among 25-54s, 73.5% among 16-39s, 38.0% among grocery buyers and 23.2% in total people.**

“We made the strategic decision to kick off the year with a supersized version of Married at First Sight and the audience response has endorsed that decision,” said Michael Healy, Director of Television.

“Australians have fallen in love with our couples and we are thrilled by the significant lift in audiences in the key 7.30pm timeslot.”

Throughout last week the program was consistently number one in terms of social engagement according to the Nielsen Social Content Ratings, with social media helping drive traffic to key Nine digital properties such as 9Honey, TheFix and 9Now, all of which saw substantial increases in online audiences on the back of Married at First Sight.

Nine also launched the Sweet Spot podcast with Katherine Feeney, a joint project between Married at First Sight and 9Honey that explores the relationship issues raised in the show.

“Great Australian content translates across all platforms and Married at First Sight has given our online properties a strong start to the year,” said Alex Parsons, Chief Digital and Marketing Officer.

“We have seen significant boosts in traffic on all these sites, with the likes of 9Now now surpassing the 2.7 million subscriber mark as Australians went in search of more information on the couples and wanted to engage more with their stories.”

“We are focused on delivering growth for our advertisers in every key demographic. This is the thing that is most important to our advertisers and Married at First Sight is delivering growth in the key demographics on-air and is also reaching a highly engaged audience within 9Now”, Michael Stephenson, Chief Sales Officer, said.

“We promised our clients that 2017 would see growth in the demographics that matter and greater consistency within the schedule, we are off to a great start and there is a great slate of locally produced Australian content to come.”


#6

Nine has denied claims made by Married At First Sight star Scarlett Cooper that she was chased by a camera crew through the streets of Sydney at 3am, and was held against her will and assaulted by one of the producers.

Stop! In the name of love


#7

Married At First Sight’s so-called villain Anthony Manton has hit out at the show, claiming the Nine show is a total fabrication.

Reality contestant whinges


#8

Buoyed by the popularity of the new supersized series, Nine has confirmed production will start on a fifth series of Married at First Sight later this year and go to air on in 2018.

The show has averaged 1.4 million viewers this season.

Nine’s Head of Content, Production and Development, Adrian Swift,said:

“We are so proud of Married at First Sight and its performance. It is a terrific show that is emotionally charged, full of love, and provides couples with a real shot at finding love. It’s no wonder everyone is talking about it. We can’t wait to see what the next series will bring.”
More Married for Nine


#9

Married at First Sight producers have been inundated with over 5,000 expressions of interest to be a part of the next series – even though an official casting call won’t go out until Monday, reports News Corporation.

Based on these estimates, the Nine Network expects to have in excess of 10,000 applications when casting closes for Series Five.

The interest in the rebooted reality format has been unprecedented – the current season only attracted 4,000 applications in total – and reflects the public’s fascination with the re-energised show.


#10

MARRIED RETURNS FOR 2018

Nine

Nine’s smash hit Married At First Sight returns bigger and better in January.

Once again our expert matchmakers – relationship expert John Aiken, neuropsychotherapist Dr Trisha Stratford, and dating and relationship expert Mel Schilling – put relationships to the test in a unique experiment designed to determine if science can predict true love in couples who will get married at first sight.

The experts will undertake the mammoth task of pairing 20 brave singles to create their perfect match as 10 brides and 10 grooms undergo the most intense experiment yet.

The experts will match all our couples on the basis of extensive psychological and neurological testing and profiling.

Each couple meet for the first time on their wedding day, and from the moment they exchange vows their relationships are thrust under a microscope as they experience the highs and lows of marriage at full speed – alongside other couples riding the same rollercoaster.

Once again, the couples will reside under the same roof as relationships are tested like never before.

They’ll get the chance to compare their experiences at often explosive dinner parties – and put their relationships to the test at the most confronting commitment ceremonies we’ve ever seen.

But while some couples will struggle with all the complexities an intense relationship experiment brings, others will find true joy as their fairytale blossoms from first glance.

10 brides. 10 grooms. 10 weddings. Who will find true lasting love?

7:30pm Monday January 29 on Nine.


#11

MARRIED AT FIRST SIGHT RETURNS FOR ITS MOST EXPLOSIVE SERIES YET
WITH MORE PASSION AND MORE LOVE THAN EVER BEFORE
STARTS MONDAY, JANUARY 28, AT 7.30PM ON NINE & 9NOW

Nine 9Now1

Australia’s most talked about social experiment, the provocative and polarising Married at First Sight , returns for its sixth and most explosive series yet on Monday, January 28, at 7.30pm on Nine and 9Now.

Relationship experts John Aiken, Mel Schilling and neuropsychotherapist Dr Trisha Stratford once again put science to the test when it comes to matters of the heart, calling on their expertise to find the perfect matches for 20 brave singles looking for love.

This season you’ll bear witness to more love than ever before, with the infamous dinner parties more passionate, the commitment ceremonies more intense, and the relationships more tumultuous. If that wasn’t enough, the experts have introduced some surprising new elements that will rock the experiment and challenge not only the couples but the group as a whole.

Each couple will meet for the first time as they walk down the aisle on their wedding day, and from the moment they say “I do” their relationship is under the microscope as they experience the highs and lows of marriage at full speed.

Ten brides and ten grooms from across Australia, each with their own remarkable stories, will face more challenges and romantic hurdles than ever before.

Every couple will live together under the same roof, compare their experiences at explosive dinner parties, and bare all at the most confronting commitment ceremonies yet.

Some will flounder as the pressure mounts, others will flourish as they find the joy of love at first sight.

So it’s 20 strangers and 10 weddings. Who will be the ones to find true love?

Married at First Sight is produced by Endemol Shine Australia for Nine.

MARRIED AT FIRST SIGHT
STARTS MONDAY, JANUARY 28, AT 7.30PM ON NINE & 9NOW
#MAFS

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