The Turnbull government is considering a major crackdown on gambling ads during TV sporting events as it seeks to strike a deal with the Senate crossbench to water down Australia’s media ownership laws, reports Fairfax Media.
Nick Xenophon, whose votes will be crucial for media ownership reform to pass the Parliament, is using a ban on betting ads during sporting broadcasts as a bargaining chip in his negotiations with the government.
Fairfax Media understands the government is willing to commit to slashing TV gambling advertisements in exchange for the support of the three Nick Xenophon Team (NXT) senators on media ownership deregulation.
Banning gambling ads during sporting events would be a financial blow to the TV networks, which raked in approximately $120 million from gambling advertising last year.
Total gambling advertising across all media ballooned from $91 million in 2011 to $236 million in 2015.