FOX Sleuth

[Mark]

NBCUniversal International Networks is pleased to announce a further expansion of channels on the Fetch TV Platform. From Monday, February 27th 13th Street will join a stable of already existing NBCUniversal International channels; E!, Universal Channel, Style, Syfy, CNBC and 13th Street brings the total number of channels to 6 on Fetch TV.

13th Street is the destination for those that love a good “whodunit” with a murder mystery to solve every hour of the day.

Content on 13th Street is smart, gripping crime drama. At the end of the day it’s the resolution that our viewers crave. The revelation of who committed the crime, or the sense of justice and safety you feel when the bad guys get caught. Our smart and captivating cases turn a passion for powerful crime drama into addiction. 13th Street has a gravity that pulls you in and doesn’t let you go, with excitement around every corner.

13th Street is your Partner in Crime, with premieres of Vera, Australian made drama Doctor Blake Mysteries and Miss Fisher Murder Mysteries and iconic favourites such as A Touch of Frost and Miss Marple.

Chris Taylor, Managing Director Distribution and Networks, AU and NZ said:

“With the addition of 13th Street to the line-up, subscribers now have access to the best crime and suspense dramas from around the world. This further cements our commitment to Australian crime buffs, and our ongoing relationship and growth with Fetch TV who now carry our full suite of channel brands in the Australian market”.

Scott Lorson CEO Fetch said:

“Fetch TV is thrilled to be adding 13th Street to our service, and offering our customers even more quality content. The addition cements our relationship with NBCU, bringing the number of their channels we carry to five.”

[Mark]

NBCUniversal International Networks (NBCUIN) has announced the next stage in the evolution for 13th Street, its crime and thriller channel brand in Western Europe and Australia.

From June 14 NBCUIN is rolling out a refreshed brand identity featuring a bespoke soundtrack produced by multi-award winning Hans Zimmer. Composed by Bleeding Fingers, Zimmer’s international TV and film audio production partners, the soundtrack underscores a series of brand identities created for digital and on-air use, forming part of a comprehensive refresh with innovative social, digital and on-air packaging.

As the destination brand for crime and thrill, 13th Street is a top-performing pay-TV channel in Western Europe and Australia, localised in each of the markets where it airs.

In Australia, 13th Street is ranked in the top 10 pay-TV channels.

Lee Raftery, chief marketing officer NBCU International, commented:

“Our aim was to evolve our top-performing crime channel 13th Street from a linear channel into a multiplatform crime brand. We took a fan-first approach and leveraged the brand’s social and digital elements as our starting point.

Alongside the groundbreaking creative design was the brilliance of Hans Zimmer and Bleeding Fingers’ soundtrack, providing the distinctive ingredients to deliver a unique brand experience for our fans.”

“Contributing my own audio fingerprint to a network brand has been an amazing experience for me,” said Hans Zimmer, Bleeding Fingers. “Having created numerous scores for TV shows and films, I was particularly intrigued to have the opportunity to help set the 13th Street mood and produce an evocative soundtrack, reinforcing the channel brand’s thrilling identity.”

The 13th Street channel brand refresh was developed via collaboration between NBCUniversal International Networks’ central marketing team, and the award-winning creative agency Red Bee, who established the typography and new brand design fundamentals.

[Mark]

New name and logo from 17 December