Foxtel and Fox Sports Announce Cricket Broadcasting Rights For The Next Six Years
Foxtel to become the home of cricket
FOX SPORTS Australia and Cricket Australia today announced the subscription television network has secured broadcast rights for every ball bowled in Australia from October 2018.
In one of the most significant deals in Australian sporting history, FOX SPORTS has secured the six-year rights in partnership with the Seven network to broadcast all men’s international Test matches and women’s internationals, the men’s One-Day and Twenty20 internationals, all Big Bash League matches and 23 women’s Big Bash League matches.
For the first time ever, cricket fans will have the choice to watch the game uninterrupted and ad-free wherever and whenever they want.
FOX SPORTS has also secured digital rights to all cricket, in partnership with Cricket’s Australia’s digital arm, Cricket Network, meaning for the first time ever, Australian cricket fans will have the opportunity to live stream matches on any device, at any time.
Additionally, FOX SPORTS will exclusively broadcast the Prime Minister’s XI and the Governor-General’s XI matches along with 13 JLT One-Day Cup matches and the JLT Sheffield Shield Final.
Announcing the deal, Foxtel CEO Patrick Delany described it as a “broadcast revolution” that will give Australian cricket fans the most compelling, innovative and entertaining coverage of our national sport with a new dedicated cricket channel, FOX Cricket.
“Starting this summer, FOX SPORTS Australia will show every ball of every over bowled in Australia delivered with our trademark energy and creativity, on a dedicated new home, FOX Cricket. We will also welcome home the Big Bash League which we created and launched with Cricket Australia in 2011,” Mr Delany said.
“In the same way we revolutionised coverage of the AFL and NRL, we will do the same for cricket. It will be like nothing fans have experienced before. We have the most passionate, creative and innovative teams who are raring to go. Standby for a revolution of energy, quality and commentary.“
Chairman of Foxtel and FOX SPORTS Siobhan McKenna said FOX SPORTS was incredibly honoured to have gained the rights to broadcast Australian cricket.
“FOX SPORTS understands the immense responsibility that comes with being the broadcaster of Australian Test cricket and will take extraordinary care of this privilege. We know Australians love and respect cricket and so do we. No other sport has the special place in Australia’s heart like cricket does. We promise you reverence – and revolution. “
News Corp Australasia executive chairman Michael Miller said the company has a proud heritage of providing the insights, colour and opinion that Australian consumers love, and a reputation for reinvention and innovation.
“We are a company of storytellers and committed to telling them in the most engaging, creative and different ways across all News Corp platforms,” Mr Miller said.
“Now is the time for the coverage of cricket to be reinvented and our investment is about telling the story of cricket in a different, new and special way with the quality, expert and contemporary commentary and programming that fans expect.
The creation of FOX Cricket, follows the extraordinary success of code specific channels for the AFL (FOX Footy) and the NRL (FOX League). FOX Cricket will also house Super Saturday each weekend and a line-up of new shows will now be developed.
Securing the cricket rights is the first major deal in the new era of a combined Foxtel and FOX SPORTS, now jointly owned by News Corp Australia (65%) and Telstra.
Cricket Australia CEO James Sutherland said the strong interest in broadcasting cricket represents a transformative opportunity for Australian Cricket.
Mr Sutherland said: “We’re very excited about what the future holds with both Fox Sports and the Seven Network. This revolutionary deal will enable increased investment in grassroots cricket through our programs and further developing facilities.”
The deal also means both networks will broadcast the Allan Border and Belinda Clark Medal night live.
FOX SPORTS has a proud history with cricket and with Cricket Australia, created the Big Bash League in 2011. The majority of initiatives now associated with BBL – such as on field microphones, drones, and zinger wickets – were invented by FOX SPORTS. For the past 20 years, it has also provided Australian cricket fans with coverage of the national team in all overseas matches.