Bauer Media


Bauer Media has appointed Sarah Oakes to lead its premium brand Australian Gourmet Traveller.

During her more than 17-year career in publishing, Oakes has worked on launching, editing and growing women’s lifestyle brands across print and digital. For the past year she has been living in Washington DC, writing for a variety of Australian and US publications.

As the founding editor of Fairfax Media’s women’s website Daily Life, she exceeded audience targets and established nationally recognised initiatives during her three-year tenure. Prior to the Daily Life, she was editor-in-chief of Fairfax’s Sunday Life section for two years. Oakes returns to Bauer after editing Cleo from 2008 to 2010 and has held editor roles at Pacific Magazines.

Deputy editor Pat Nourse has been promoted to managing editor and will serve as acting editor of Gourmet Traveller until Oakes starts in the role in May.


Now To Love goes live

Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, Woman’s Day, NW, OK!, Take 5, TV Week, Yours, Good Health, Mother & Baby and Shop Til You Drop, Now To Love completes Bauer’s digital ecosystem.

A dedicated team of digital journalists led by Bauer Xcel’s content director Emily Kerr will deliver exclusive and original stories alongside content from the magazine’s editorial teams.

Christian Fricke, managing director of Bauer Xcel Media, said:

“We have brought together Bauer’s leading women’s magazine brands for the first time, allowing consumers to access our expert content across our broad brand portfolio. Now To Love combines the quality of highly engaging content at scale in one place.”

Advertisers have more options to reach consumers across the To Love Network than ever before, with a new commercial division, led by general manager of commercial and innovation Jane Waterhouse, created to deliver high-end native campaigns based on real-time women’s insights, giving them greater flexibility to interact with audiences.

Fiorella Di Santo, director of sales at Bauer Media, added:

“The launch of Now To Love and introduction of innovative native and cross-platform advertising solutions will give our commercial partners access to audiences across our premium digital platforms. The brands on Now To Love reach one in three women in Australia across digital and print.”

Now To Love completes Bauer’s To Love Digital Network, joining a refreshed Homes To Love, Food To Love and leading premium sites Elle, Harper’s Bazaar, Gourmet Traveller, Cosmopolitan, beautyheaven and Dolly.


BauerWorks appoints first brand partnership director

Bauer Media’s content marketing arm BauerWorks continues to build its senior leadership team, appointing Cat Bowe to the newly created role of brand partnership director.

Responsible for developing new business by identifying and delivering strategic partnership opportunities, Bowe will also work with current BauerWorks partners to develop new growth prospects.

Bowe has extensive experience in strategic planning, marketing and commercial development. She has held senior roles at Sydney Festival and for professional surfer Sally Fitzgibbons’ lifestyle business Fitzgibbons International. The majority of her career has been spent at Fairfax Media where she started as sponsorship manager, becoming head of sponsorship, events and then sponsorship director.

In November, BauerWorks announced the appointment of two more senior executives. Catherine Ross joined in the new role of director of insights, while Stu Stevens was hired as digital director.

BauerWorks executive general manager Eugene Varricchio said:

“Cat has a proven track record of working with some of Australia’s leading companies and government organisations and I’m delighted she is bringing that experience to BauerWorks to help drive new commercial partnerships."

Bowe said:

“I like to work in a culture that encourages creativity, innovation and efficiency and am looking forward to playing a key role in the strategic development of client portfolios through content initiatives with BauerWorks. There is a wonderful opportunity here to increase the depth of connection with clients and allow them to tap into the skills and knowledge of a new team in media.”

Bowe will start in the role on March 7.


Rugby League Week is closing down at the end of March.

Nick Chan, CEO of Bauer Media said:

“For more than four decades Rugby League Week has been a prominent voice connecting the game of rugby league to its fans. While it’s never an easy decision to close a brand with such a distinguished heritage, commercial realities and our focus on key consumer categories have led us to take this action.

“I want to thank all those who have worked on Rugby League Week over the years, in particular the current team of dedicated professionals led by Editor Shayne Bugden and Editor-in-Chief Martin Lenehan, who have consistently produced outstanding league coverage for the audience.”

Bauer has reached an agreement with the NRL for it to acquire the Rugby League Week Immortals, in addition to the magazine’s historical archive.


Bauer Media has announced that quarterly fashion title Shop Til You Drop will cease publication.

Nick Chan, CEO of Bauer Media, said:

“As a seasonal edit of the best in fashion and beauty, the frequency of Shop no longer meets with the needs of today’s shopper. While these decisions are always regrettable, it’s clear market and business realities mean the quarterly magazine is not sustainable.

“I want to thank the team behind Shop for all their hard work and dedication. We will be talking to them about options within the business.”

The magazine’s current Autumn issue will be its last.







Bauer Media yesterday confirmed that it would be appealing the recent decision that found in favour of Rebel Wilson after she took the publisher to court. Bauer released this short statement:

Bauer Media has today advised that it will be appealing the quantum of damages in the recent defamation judgement.

Bauer Media General Counsel Adrian Goss said: “It’s important for us to revisit this unprecedented decision on the quantum of damages, which also has broad implications for the media industry.”







The Telegraph is reporting that a mother of six is suing Bauer Media after her photo was allegedly used to illustrate a graphic sex post on Woman’s Day’s Facebook page.