Australian Radio Network


#1

Australian Radio Network (ARN) has launched a new 96FM marketing campaign, inviting listeners to “Experience the Change” and introducing “Perth’s Real Gold”.

ARN has listened to Perth’s feedback and responded, shifting its music to focus more on pop rock/modern rock, giving 96FM a unique music position in the market and reigniting the strength and heritage of the brand.

96FM Perth’s Real Gold is all about the music, better music and more of it with a whole new playlist and the return of the “No Repeat Workday” guarantee.

The launch is supported by a significant marketing investment, kicking off with Adshel street furniture and a targeted digital campaign in market from this week.

In addition to the music changes, 96FM has also announced the internalising of their news service in 2017, officially welcoming two talented new journalists to the team this week. Previously the news was sourced via the 6PR news room.
Broadcasting from the station’s East Perth studios, journalists Kema Rajandran Johnson and Maddie Burke will deliver the highest quality local news to listeners all over Perth.

Kema Rajandran Johnson, already a familiar voice amongst the breakfast team, will continue to update listeners during the Carmen & Fitzi breakfast show. Kema joins the news team from 6PR where she began her career working as a producer before moving into the newsroom as a reporter.

Another well-known Perth news favourite, Maddie Burke, will also join to 96FM team, delivering news in the popular drive slot. Maddie spent five years as the breakfast newsreader at Nova 937, and more recently has hosted shows on 6iX and Coast FM.

Popular breakfast hosts Carmen & Fitzi will continue to entertain in the breakfast spot, engaging and connecting with listeners each morning.

ARN national content director Duncan Campbell said:

“We’ve changed the music on 96FM in response to listener feedback and we’re confident that Perth will love the new sound. We’ve embraced the rock heritage of the original 96FM, playing only Perth’s Real Gold with the return of the always popular No Repeat Workday."


#9

ARN SURVEY 8 TAKEOUTS

#factsmatter


#10

ARN CELEBRATES ITS BEST YEAR EVER AS AUSTRALIA’S #1
#1 NATIONAL NETWORK ACROSS 2017 AND FOR FOURTH CONSECUTIVE SURVEY

ARN

Sydney: #1FM Station KIIS 1065 & #1FM Breakfast Kyle & Jackie O

Melbourne: #1FM Station GOLD 104.3

Adelaide: #1 Station Mix 102.3 & #1FM Breakfast Jodie & Soda

Radio ratings for survey #8 have just been announced and, on the back of their best result ever, Australian Radio Network (ARN) takes out the position of #1 national network across 2017 and for the fourth consecutive survey this year.

ARN holds the #1FM station in Sydney, Adelaide and the #1FM Station in Melbourne.

And in Sydney, ARN holds both the #1FM and #2FM stations and #1FM and #2FM Breakfast shows with KIIS 1065’s Kyle & Jackie O and WSFM’s Jonesy & Amanda.

Details across the country:

Sydney

#1FM Station - KIIS 1065 - up 0.4 to 9.9%

#1FM Breakfast – KIIS 1065’s Kyle & Jackie O - up 1.0 to 12.1%

#2FM Station - WSFM – up 0.3 to 9.7%

#2FM Breakfast – WSFM’s Jonesy & Amanda – 10.0%

Melbourne

#1FM Station - GOLD 104.3 – 9.6%

#4FM Station - KIIS 101.1 - 7.5%

Adelaide

#1 Station overall – Mix 102.3 – up 0.5 to 12.3%

#1FM Breakfast – Mix 102.3’s Jodie & Soda – 11.8%

Brisbane

#3 Station overall – 97.3FM – 10.4%

#3FM Breakfast - 97.3FM’s Bianca, Terry & Bob – 10%

#1AM Station overall 4KQ – up 2.1 to 10.2%

#1AM Commercial Breakfast – 4KQ’s Laurel, Gary & Mark – up 1.1 to 8.9%

Perth

#3FM Station overall - 96FM – 10.2%

#3FM Breakfast – 8.9%

ARN’s National Content Director Duncan Campbell says:
“Overall, this is an incredible day for ARN as a national network, delivering back to back ratings dominance for the fourth survey and ending the year overall as the #1 Network.

“This is ARN’s best ever year of survey results and validates our ongoing strategic approach to our station, shows and talent and positions the network for further success in 2018.”

“Our results for our Sydney duopoly continue to be outstanding with KIIS 1065 producing yet another sensational #1FM result and Kyle & Jackie O reinforcing their breakfast dominance at #1FM finishing 2017 with one of their best results with a 12.1% share. WSFM again complemented ARN’s success as Sydney’s #2FM station including Jonesy & Amanda finishing 2017 with a 10.0% share as #2FM Breakfast show.

“We’ve rounded out a great year across the network with GOLD104.3 retaining its #1FM position in Melbourne and Adelaide’s Mix 102.3 continued its excellent run for the year remaining #1 station overall and Jodie & Soda retaining their #1FM Breakfast position.

“97.3 in Brisbane has finished with a solid result across both station and Breakfast and Perth’s 96FM has finished the year with a 10.2% share, providing a great platform the line up changes in 2018.

ARN’s CEO Rob Atkinson said:

“This survey celebrates not only our fourth consecutive survey win and our best ever survey result, but also ends the year for ARN with our best result across the year. This is a fantastic achievement and testament to the hard work and talent of the ARN teams across the country.

“Our renewed vision to create the future of audio entertainment and deliver energising brand experiences for our customers and listeners has delivered ARN #1 in Sydney, Melbourne and Adelaide, and delivered strength in Brisbane and Perth, providing the perfect platform for 2018.

“In addition to holding the #1 Network overall, ARN are also #1 for key target demographics - #1 for Grocery Buyers, #1 for Grocery Buyers 25-44, #1 for 40 – 54, #1 combined Breakfast share and the KIIS Network is #1 25-54.

“The success of the on-air network complements the strength of focus for 2018 on our digital and social strategy, and the ongoing growth and engagement of iHeartRadio as it reaches over 1m registered users.”


#11

#12

https://radioinfo.com.au/news/new-breakfast-lineup-brisbanes-973fm