In times of upheaval, Australians turn to the ABC
Amid the tumultuous events of last week’s Liberal leadership spill, Australians turned to the ABC across all platforms as their source of trusted news, information and analysis.
The ABC NEWS coverage was led by the Canberra Parliament House bureau, the best political team in the country, supported by journalists in electorates across the country.
ABC NEWS radio, regional broadcasters and the digital news teams provided hour after hour of live rolling coverage, bolstered with showcase broadcasts on television and radio as well as special programming from Audio Current Affairs teams and News Channel specials.
Sunday morning’s Insiders drew its biggest audience since 2016,and the Four Corners team has turned around what will be a must-watch episode tonight – "A Form of Madness”.
“During these significant and perplexing political events, audiences sought trusted information, facts and analysis based on unrivalled experience,” said ABC Director News, Analysis and Investigations Gaven Morris. “They are turning away from shallow opinion, partisan introspection and cheap politics. And rightly so.
“They appreciated primary sources, local insights and the breadth of voices from across our nation. They wanted to see events unfold before their eyes and wanted to understand them.”
ABC NEWS channel achieved its highest weekly 24hr reach this year , reaching 2.46m people or 14.3% of the metro population
ABC NEWS channel achieved its highest daily 24hr reach this year (23 August) reaching 1.123m people or 6.5% of the metro population
ABC Main channel reached 5,385,000 people or 31% of the metro population last week
ABC Main channel achieved its 2nd highest daytime share this year (24 August) at 12.1%
In Nielsen’s Daily Content Ratings, ABC News had a unique audience of 1.71 million Australians on Friday 24 August
Articles relating to the leadership contest achieved the highest traffic for ABC News since the US election in November 2016.
- Related articles had 17 million page views via the News site, AMP, the ABC App and Apple News last week
- The live blogs from Thursday and Friday had page views of 1.82 million and 1.83 million respectively
Source: OzTAM, 5 City Metro Overnight, Nielsen Digital Content Ratings, Webtrends, Apple News Analytics, Youtube Analytics.