The Nine Network has axed its long-time coverage of the Tennis' holy grail, Wimbledon.
The network is believed to have saved $15m per year by not renegotiating for the rights.
The decision sets the battleground for the looming AFL and NRL rights, of which Nine is expected to be a major player.
Nine has indicated to the AFL its intention of bringing Monday Night AFL to screens across the country as a marquee weekly event if it wins the rights.