In-flight Internet: Qantas’ failure to launch

[David Bird]

Qantas, Australia’s biggest airline, has announced a new trial run of in-flight Internet connectivity on its superjumbo A380 for passengers on intercontinental flights between Australia and the United States. But it’s not the airline’s first attempt to bring in-flight connectivity to its passengers; in fact, Qantas has repeatedly struggled with the issue over the past decade.

In a statement this week, Qantas said six flights have been equipped with Internet technology on the Sydney-Los Angeles, and Melbourne-Los Angeles routes. Alison Webster, executive manager customer experience of Qantas, said customers would be able to access the Internet through their Wi-Fi-enabled devices such as laptops, iPhones, ipads, and BlackBerrys for the very first time.

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