Vega Becomes Classic Rock

[TheGame]

RADIO'S baby boomer experiment has ended. From tomorrow, DMG Radio Australia will rename its two vega stations - on 95.3 FM in Sydney and 91.5 FM in Melbourne - Classic Rock.

The move is final acknowledgement the much-vaunted vega stations aiming to please a baby boomer audience desiring both music and talk failed.


http://www.theaustralian.com.au/busi...-1225839665827



DMG's Assistant Group Program Director Dan Bradley says the stations formerly known as vega, will be the only dedicated Classic Rock radio stations in Sydney and Melbourne.

"The timeless quality, the energy and the raw passion for Classic Rock music warrants a radio station dedicated to it 24 hours a day, seven days a week. For those who grew up listening to AC/DC, INXS, Zeppelin and Chisel, Classic Rock 95.3FM and 91.5FM are stations they will love."

DMG Radio developed the new stations after an extensive strategic review of the Sydney and Melbourne markets in recent months choosing a name not too far different from ARN's 'Classic Hits' slogan.

In building these new stations DMG needed a "simple, focused music concept that would appeal to the 35-54 audience," according to CEO Cathy O'Connor.

She says Classic Rock 95.3FM and Classic Rock 91.5FM will be "a celebration of an era of music which evokes enormous passion from adult listeners."

Breakfast presenters Maroon in Sydney and Dicko and Dave in Melbourne, will retain their shifts. The station went to minimalist announcer content in other shifts recently, in preparation for its secret plans to relaunch. Alice Cooper's US radio show will also be heard on the station and Barry Bissell's Cover to Cover will remain in the schedule.

Radioinfo

[voltare1]

Friendly fire? That'll put them head to head with arn's classic hits stations, will make things interesting since arn/dmg joint venture 973fn Brisbane?

[Mark]

first hour of complete boredom:


Who Are You? - The Who
Kick - INXS
Golden Years - David Bowie
Copperhead Road - Steve Earl

Let's Go - The Cars

Gloria - U2
Message In A Bottle - The Police

I Won't Back Down - Tom Petty
Roadhouse Blues - The Doors

[Mark]

first hour of complete boredom:


Who Are You? - The Who
Kick - INXS
Golden Years - David Bowie
Copperhead Road - Steve Earl

Let's Go - The Cars

Gloria - U2
Message In A Bottle - The Police

I Won't Back Down - Tom Petty
Roadhouse Blues - The Doors

[batb0y]

I actually think they are spreading themselves too wide and covering too many years. Someone into the 60's and 70's isn't into the 80's and 90's.

And seriously - if they are doing this - WTF is Triple M doing now?

[Mark]

WTF is Triple M doing now?

Rock.

[batb0y]

Originally Posted by Mark

Rock.

Your answer implies they might have bought a new CD though.

Surely they are still playing Back In Black instead of the new AC/DC (spit) CD?

[Mark]

yeah just mostly the classic 70s, 80s and 90s rock, not a lot of new stuff.

3MMM shits all over 2MMM and 4MMM at the moment IMO. Eddie's brekky show is the best in Australia and their daytime music selection is brilliant.

[Jeffmister]

+1 about Eddie's breakfast show - really enjoy listening to it daily, great presenters & content!