AUSTRALIAN rugby has almost sewn up a substantial broadcast deal with pay television, but it is battling to convince sceptical free-to-air television networks to back the Wallabies at a time when the game is under pressure to broaden its appeal to the viewing public
It is understood Seven, Nine and Ten have expressed little interest in shelling out the $15-20m rugby believes Tri-Nations matches and home Tests involving the Wallabies are worth. The networks are also being offered a highlights package of Super 15 games to sweeten the deal - and give the sport some free-to-air exposure - but officials have not been knocked over in the rush.
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