Singo pours cash into Knights

[David Bird]

STRUGGLING NRL club Newcastle Knights has announced a major new sponsorship deal worth around $4 million over five years.

Advertising guru John Singleton and merchant bank Carnegie Wylie have combined with local brewery Bluetongue to become the Knights' major sponsor until 2010.

Knights chief executive Ken Conway says the deal will draw a line under the financial woes that have historically dogged the club.

Singleton said he expects the deal will create 50 jobs for the local community with the installation of beer tap lines at the club.

It is the second major financial coup for Newcastle in recent weeks, with the announcement a month ago of a $1 million-a-year commercial partnership with local leagues club Wests.

AAP
January 4, 2006
Source (http://foxsports.news.com.au/story/0,8659,17727347-23214,00.html)

[bacco|007]

Coal and Allied didnt last long

[EGR]

Singo just kept on driving up the Pacific Hwy untill he saw Newcastle and basically said that will do, here take my cash since the NRZL did not want it for the Central Coast Bears.

[Sideshow Bob Roberts]

funny thing about this is Singo/2GB are not friendly with local station 2HD at the moment because of the footy broadcasts this year (2HD have to take 2SM's sport program instead) - wonder how this will pan out?